“Portraits for Pixels” 2012: Raising funds and awareness at the intersection of Photography and Philanthropy in aid of the cause to Stop Violence Against Women

2 August 2012: The Pixel Project, the global volunteer-led online non-profit organisation working to end Violence Against Women (VAW), is proud to present the “Portraits for Pixels” 2012 campaign. This campaign, which runs from 1 August to 23 September 2012, is a collaboration between The Pixel Project and photographers worldwide to raise US$10,000 or more for The Pixel Project‘s Celebrity Male Role Model Pixel Reveal campaign. Registration is open to photographers from 3 June to 16 September 2012.

The Pixel Reveal campaign aims to raise US$1 million for the USA’s National Coalition Against Domestic Violence and various anti-Violence Against Women nonprofits by getting a global audience to donate US$1 per pixel to reveal a million-pixel mystery portrait collage of four celebrity male role models taken by award-winning international photographer, Jillian Edelstein (www.jillianedelstein.co.uk). The distinguished line-up includes a Nobel Laureate, a Pulitzer Prize Winner and superstar Environmentalist.

During the campaign, participating photographers will raise funds by holding special “Portrait for Pixels” charity portrait sessions. They will set the price of the sessions and donate a minimum of US$10 per portrait session towards the Pixel Reveal campaign. However, individual photographers or groups of photographers may choose to increase the portion of the proceeds that they donate. With the minimum donation set at US$10 per portrait session, not only can photographers cover their expenses for the “Portraits for Pixels” sessions, but they may also be able to earn some extra income for themselves or opt to donate the extra proceeds towards their local anti-VAW non-profit organisation.

Participating photographers will also benefit from the awareness-raising component of the campaign which includes highlighting their best work through individual photographer profiles. They are also encouraged to submit a selection of the most striking portraits taken during the campaign to be showcased in a virtual photo gallery post-campaign.

This year, in addition to upcoming events in Washington D.C. and the Houston area of Texas, photographers in Malaysia will also be taking part. The renowned Kuala Lumpur-based celebrity and portrait photographer Kid Chan‘s studio will be holding special fundraising Portraits For Pixels portrait sessions on 11 – 12 August 2012. Also participating is Bloom Workshops which nurtures budding female Malaysian photographers through their women’s workshop which is to empower and inspire female photographers in various aspects of photography. Bloom Workshops will donate part of the proceeds from their upcoming portrait photography workshop (31 August – 2 September 2012) to the campaign.

Regina Yau, Founder and President of The Pixel Project, said: “With world-class portrait photography at the heart of the Celebrity Male Role Model Pixel Reveal campaign, ‘Portraits for Pixels’ is a natural fit as a supporting fundraiser for that campaign. There is nothing more powerful than seeing others around us stand up to say NO to violence against women, be it in person, on video or, in this case, in a photograph. We had a promising test-run last year with 6 photographers participating and it is our hope that this visually oriented campaign will continue to grow and inspire the photography community to share their considerable talents in benefit of the battle to end violence against women.”


About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a volunteer-led nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for the U.S.A.’s National Coalition Against Domestic Violence and other anti-Violence Against Women nonprofits by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

For further information, please contact The Pixel Project team at info@thepixelproject.net                                                  

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