10 Reasons Why Photographers Should Join the “Portraits for Pixels” campaign

Now that we have properly launched “Portraits for Pixels”, we hope to collaborate with as many professional photographers as possible to make this campaign a roaring success. Indeed, “Portraits for Pixels” is a campaign that exemplifies our special affinity with photography – given that world-class portrait photography is at the heart of our flagship campaign, The Celebrity Male Role Model Pixel Reveal campaign, “Portraits for Pixels” is a natural fit as a supporting campaign.

“Portraits for Pixels” also puts into practice The Pixel Project’s core belief that anyone, anywhere in the world contribute their talents and skills the cause to end violence against women.

So if you are a photographer and just found out about “Portraits for Pixels” or are currently deciding whether you should join the campaign, we at The Pixel Project have put together a list of 10 reasons why you should get on board:

Reason 1: It’s a cause that impacts YOUR life. Violence against women (VAW) is not an isolated problem that only impacts the victim – it has consequences that affect the victim’s family and community ranging from health problems that affect a woman’s ability to be a mother, to millions of dollars and lost work hours faced by employers with staff facing violence. With 1 in 3 women across the world experiencing some form of gender-based violence in their lives, chances are, you already know somebody who faces domestic violence, was raped or sexually assaulted or even forced into marriage.

Reason 2: It’s ready-made for you! “Portraits for Pixels” is a no-frills specifically designed to enable photographers to make use their well-honed photography skills and studio/photography tools and equipment that they already own or have access to for raising funds.

Reason 3: Name your price. Apart from a US$10-per-portrait session donation minimum, you are free to set the prices for your “Portraits for Pixels” session as you see fit because we believe that  the pricing of the sessions should be up to the photographer.

Reason 4: Choose how much to donate. You can donate the US$10-per-portrait-session donation minimum to our campaign, or you can choose to donate more than that to us. As for the rest of the proceeds – you can either keep them to cover your costs, earn a bit of extra money, or you can even donate some of it to your local anti-VAW nonprofit of your choice. It’s your choice!

Reason 4: Earn some extra cash. We understand that photographers have to earn a living from their work and that many photographers earn in currencies that are weaker than the US Dollar. Therefore, we set US$10-per-portrait as the minimum contribution because we want this programme to be a genuinely accessible and win-win collaboration with photographers. The low donation minimum will ensure that photographers will also be able to cover the expenses for the special “Portraits for Pixels” sessions at the very least.

Reason 5: Flexibility rules! We understand how busy and in-demand photographers can be so we designed “Portraits for Pixels” to run for approximately 6 weeks from 8 August to 23 September 2011. You can hold your “Portraits for Pixels” sessions or offers at your convenience during this campaign period. You can participate as an individual photographer or as part of a group of photographers. It’s up to you!

Reason 6: Networking, networking, networking. “Portraits for Pixels” is a great way for you to bond with other photographers who share an interest and commitment to ending violence against women. If you do not wish to participate as an individual photographer, the campaign also gives you a framework to get your fellow photographers together to hold a special group charity photography session for the cause.

Reason 7: Boost your professional profile! Photographers who sign up to join “Portraits for Pixels” will have their profiles and work highlighted in several ways including: a dedicated online gallery page for their bio and selected portfolio; opportunities to either participate in an interview or to submit a YouTube PSA with you talking about why you support the campaign. For the full list of benefits, go here.

Reason 8: Positive Publicity by Proxy. In addition to all the great photographer profile boosting features mentioned in Reason 7, you’ll also benefit by association from our media outreach to photography magazines, e-zines, blogs and social media channels. As with all publicity efforts, we can’t guarantee that the media will pick up the news but we’ll do our darndest!

Reason 9: Easy-to-Share Publicity. As a largely online campaign, we make it easy for you to tell your clients, friends, family and fellow photographers about the campaign and your role in it. We have a Facebook page you can share at a click of a button, promo tweets being regularly tweeted out of our Twitter account which you can retweet, and our photographer’s registration pack also contains free-to-use blog badges, Facebook badges, Twitter avatars and computer wallpapers you can use to advertise your participation in the campaign.

 Reason 10: You know what you are donating to. Want to know where the funds you are raising are going to? We’ve worked with the two beneficiaries of the Celebrity Male Role Model Pixel Reveal campaign – the National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation – to put together a clear breakdown about how the funds raised will be used. Check it out here.

Photographer Perspectives–Kim Poppleton

As part of our Portrait for Pixels campaign, we are turning the lens, so to speak, on the photographers who have generously accepted our invitation to take part in this innovative fundraising campaign. In today’s interview, we speak with Kim Poppleton of Denver, Colorado, US. 

Tell us about yourself – how and why did you become a photographer?

The hows and whys are a journey of discovery.

In 2004 I started my own business, Twiga Consulting, working closely with a start-up high school senior photographer here in Denver, Colorado. Vision Photography grew to a million dollar outfit while I grew in proficiency as an image re-toucher enhancing around 250 portraits a week in the busy summer months.

Then a life change and a switch to another very successful portrait photographer Sam Puc, specialising in pregnancy, family and kids, taking my Photoshop skills to a higher level. The journey continues and a new awakening with passion and desire to be the creator. F-stops, isos and shutter speeds and a learning curve that took me out on my own learning lighting, posing, composition and back to my childhood dream of telling a story through the art of photography.

Every day, every shoot I learn something new, how to play with light and enhance and brighten those who come through my world. Many say, “You don’t know what you don’t know” so every day I look for what I don’t know and that it will be a lifetime quest a story of balancing light and dark.

Why did you decide to participate in “Portraits for Pixels” and what are you going to do for the campaign?

I have volunteered for The Pixel Project since November 2009 and have been a part of their awareness campaign, recruiting assistant photographers for their celebrity male role model photography shoots in 2010. I also interviewed in the Good Works section of the October 2010 issue of Professional Photographer magazine, in honour of National Domestic Violence Awareness Month month, in an article called “Pixels Combat Violence”.

It is a natural progression for me as a survivor to support The Pixel Project’s quest to help women and children. I have since 2009 grown my network on Facebook, Twitter and LinkedIn, sharing information related to Domestic Violence, individuals and organisations around the world on making a difference in the lives of so many: stories of grief and sadness, others of triumph overcoming trauma and giving back; and information on depression, trauma and other issues like teen dating violence, bullying, human trafficking and 21st century slavery of girls as young as 10 in prostitution rings.

With these connections I hope that many will take part in “Portraits for Pixels” and I will invite all I know to take part, even by just offering one day in August or September to donate to make our industry one that is making a difference in social issues of today.

Have you been involved in other campaigns to end violence against women? If so, tell us about it and why you decided to get involved. If not, why you have decided to get involved now?

In 2007 I completed my orientation and direct service training with a local organisation, The Women’s Crisis and Family Outreach Centre, which provides outpatient and shelter services to victims of domestic violence in Kiowa, Elbert and Douglas County, Colorado. This orientation opened my eyes to: the issues facing survivors; the danger and complexity of physical, psychological, sexual, religious and financial abuse; the effects of this abuse on depression, anxiety and trauma related symptoms; and the devastating effects of abuse on children and their lives.

On completing my training I was given the opportunity by the TWCFOC speaker’s bureau to talk to some teenage girls on abuse. I hope that I may continue this and volunteer at the shelter in the future as time allows. I have also spoken to the Denver press in relation to the Gateway Battered Women’s organisation, another shelter helping victims in Denver. In addition to the above I am active on social media where I am connected to many wanting a peaceful world. The Pixel Project was important with its attachment to the NCADV located here in Denver. My direct contact with them creating the 2009 “Remember My Name” poster and being given the chance to create the 2010 poster is important to me.

Violence against women is a sensitive, even taboo, issue in many cultures that is frequently shrouded by silence and denial. How do you think photographers and photography can help “break the silence”?

A photograph can send a powerful message like the Afghan girl pictured on the cover of the August 9th 2010 issue of Time magazine, a young girl who was disfigured because she fled abusive in-laws. A good photographer is able to capture the emotion, anger, sadness, despair or the joy of empowerment, education and freedom. We have all seen images that have made us stop and think, like those of famine in Africa, images of the collapse and horror of 9/11 or, on the other side, an image of beauty that has brought a feeling of peace and joy through our being.

There is much sadness in the world but also much beauty if you take the time to slow down and look for it.  We may not be in the industry of journalistic photography exposing truths from around the world but even as a portrait, landscape, sports, architectural, advertising or wildlife photographer we can make a difference in our own towns. Just by sitting up and taking notice of a social issue shrouded in silence we could all make a difference by giving information to a teen, a leaflet to a woman, a hug to a child, a listening ear to a friend which could change their world for ever.

What do you think would be the best way of encouraging  more photographers to get on board the cause to end violence against women?

I know that many photographers are very involved within their own community covering events for free in an economic climate that is not helping the industry—photo shoots for causes that are important to them for personal reasons, touched by individual stories. Many have their own nonprofits or foundations making a difference in society.

I think it’s important to explain that domestic violence and violence against women is a global social issue and that 1 in 4 women will be affected by domestic violence in their lifetime. This means that we all know someone, who is maybe a victim of rape, bullying, humiliation, isolation by a partner; a daughter, a mother, granddaughter, grandmother, a son, a friend.

Domestic violence is not gender specific although a higher percentage of women are victims. It’s not age specific or only lower income levels. It can and does affect many from all walks of life with different religious beliefs in countries from Africa to Asia to the United States, the UK and everywhere in between. Maybe by educating an industry I so love I can influence them to take part even for just one day.

Besides participating in campaigns such as “Portraits for Pixels”, how else do you think photographers can help stop violence against women?

An issue that is often shrouded in secrecy and silence, the humiliation felt by either not knowing where you are or by believing that this is what life is to be, a distorted perception of reality. A family in denial of abuse within their walls numbed by the pain of reality or a young child sold into prostitution or to a man twice her age for the families’ benefit. I believe only through education and awareness can we even begin to lift the veil and bring light to a very dark subject. In the dark, the humiliation of being a victim can be overwhelming and the fear paralysing.

As a photographer and individual we can make a choice to find out more by contacting our local shelter, maybe highlighting safe dating information through our websites for teens, showing them what a healthy relationships looks like. We can make a difference through helping anti-bullying campaigns or by signing a petition to help a victim of violence. The Pixel Project is working on a global awareness campaign as well as raising funds for 2 organisations. All they are asking for is one day or maybe one hour and a donation to make a difference, make a choice, and be voice against violence against women.

“Portraits for Pixels” – An Online Photography Fundraiser

The Pixel Project, the global volunteer-led online non-profit organisation working to end Violence Against Women (VAW), is proud to present the “Portraits for Pixels” campaign. This campaign, which runs from 8 August 2011 to 23 September 2011, is a collaboration between The Pixel Project and photographers worldwide to raise US$10,000 or more for The Pixel Project‘s Celebrity Male Role Model Pixel Reveal campaign.

The Pixel Reveal campaign aims to raise US$1 million for the USA’s National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation by getting a global audience to donate US$1 per pixel to reveal a million-pixel mystery portrait collage of four celebrity male role models taken by award-winning international photographer, Jillian Edelstein. The distinguished line-up includes a Nobel Laureate, a Pulitzer Prize Winner and superstar Environmentalist.

During the campaign, participating photographers will raise funds by holding special “Portrait for Pixels” charity portrait sessions. They will set the price of the sessions and donate a minimum of US$10 per portrait session towards the Pixel Reveal campaign. However, individual photographers or groups of photographers may choose to increase the portion of the proceeds that they donate.

With the minimum donation set at US$10 per portrait session, not only can photographers cover their expenses for the “Portraits for Pixels” sessions, but they may also be able to earn some extra income for themselves or opt to donate the extra proceeds towards their local anti-VAW non-profit organisation.

Participating photographers will also benefit from the awareness-raising component of the campaign which includes highlighting their best work through individual photographer profiles. They are also encouraged to submit a selection of the most striking portraits taken during the campaign to be showcased in a virtual post-campaign photo gallery .

Regina Yau, Founder and President of The Pixel Project, said: “With world-class portrait photography at the heart of the Celebrity Male Role Model Pixel Reveal campaign, ‘Portraits for Pixels’ is a natural fit as a supporting fundraiser for that campaign. There is nothing more powerful than seeing others around us stand up to say NO to violence against women, be it in person, on video or, in this case, in a photograph. It is our hope that this visually oriented campaign will inspire men and women worldwide to join the battle to end violence against women.”


About The Pixel Project

The Pixel Project is a volunteer-led nonprofit organisation whose mission is to taking fund-and-awareness raising for the cause to end violence against women into the 21st Century by delivering innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for Malaysia’s Women’s Aid Organisation and the U.S.A.’s National Coalition Against Domestic Violence by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.                 

For further information, please contact:

Bright One Communications; Ben Matthews – Lead Consultant; Email: ben@brightone.org.uk / pixelproject@brightone.org.uk